<aside> 💡 Each module will be covered in a week. It will be 12+ hours of live teaching, 25+ hours of assignments and review, and related guest lectures and peer discussions. You are expected to dedicate 40+ hours per week to this course.

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part 1: General Management

The 12 weeks would equip you with the knowledge to function in the necessary aspects of a business.

1. Communication and Presentation

• Introduction to Problem Statement

• Marketing

• Sales

• Business Development

• Operations & Delivery

• HR & Org

• Strategy & Negotiation

• Entrepreneurship

  • Identify Product-Market Fit

• Design Thinking

• Data Analysis

• Statistics

2. Business Analysis

• Introduction

• Descriptive Analytics

  • Data types
  • Populations samples

• Estimation

  • Relationship building
  • Internal confidence
  • Estimates

• Understanding and presenting data

• Probability

• Sampling and estimation

• Probability Sample

• Non-Probability Sample

• Central limit theorem

• Estimation of Population

• Internal confidence

• Hypothesis Testing

• Different types of chart

3. Marketing

• Brand Promise, Positioning, and Proposition

• Target Audience

• Defining your customer

• Understanding your customer

• Promotion

• Value Delivery

• Funnel

• Competitive Analysis

• Measurement

• User Research

• Copywriting

• Cost of Marketing

• Pricing

  • Cost of delivery
  • Customer Value
  • Competitive Pricing
  • Market Share

• Customer Acquisition Cost

• CTV

4. Sales and Business Development

• Prospective customers for a given product

  • Persona Categorization

• Developing a Sales Pitch/Storytelling

  • Why
  • Better than competitors

• Cold emailing script for different persona & personalization

• Targeting

  • Stakeholder mapping
  • Creating Personas
  • Understanding competitors
    • Planning

• Lead Generation

  • Building your network
  • Cold calls → Introduction mails
  • Proactive pursuit → Social Media
  • Sourcing
  • Industry Relationships

• Prospecting

  • Qualifying prospects
  • Understanding the needs

• Pitching

  • Crafting the right story
  • Connecting with customers
  • Impactful delivery

• Objection Handling

  • Understanding roadblocks
  • Clearing roadblocks
  • Confidence building
  • Refining pitch
  • Closing deal

• Post Sales

  • Maintaining Connections
  • Feedbacks
  • Cross-selling & Upselling
  • Repeat Business

5. Operations and Delivery

• Process Analysis

  • Flowrate
  • Flow time
  • Bottlenecks
  • Optimizing Labour

• Productivity

  • Blockers
  • Measurements
  • Effectiveness
  • Financial Values

• Capacity Planning

• Quality

• Defects

• Come up with an Operations model of

6. HR & Org Design

7. Economics and Financial Accounting

8. Corporate Finance

9. Strategy & Negotiation